But today with so many more marketing and exposure options available to artists (ipods, webcasting, internet radio, websites, non-traditional retail; Amazon & Itunes to name just two) the acts who develop and build a career for themselves won't necessarily be household names in the first few years, but will instead have built something musch more important - a very solid base of fans that actually want their music and will attend their live performances. The great flaw in this scenario is that the major labels have traditionally thought that any act doing 100-250K on an independent label should be able to do at least three times that withinNylon taffetaa Major Label System.

A development in the industry that we would be remiss in not mentioning is the recent trend of ?upstreaming?.

Under the old paradigm, the public, the majority of the time, only wanted (with few exceptions) what the Major Labels signed and sold to them (of course, that may have something to do with what was available, which is our point). Both of these acts went on to sell more than two million copies of their debut CD's.V. They all utilized new and non-traditional methods that did not have the luxury of an enormous marketing push behind it to create awareness. Other Major Label Groups have also streamlined their operations. Of course, there will always be Platinum sellers in the future, but far fewer of them. This, more than anything is what will contribute toward building an artists career, rather than destroying it.

Of note, EMI Music Publishing Executive Evan Lamberg formed E. 2004 will always be remembered as the year the 'Big Five' became the 'Big Four' and don't be surprised if you're reading at this time next year and we're telling you about the ?Big Three?! Beside the Sony/BMG merger, 2004 will also be remembered as the year labels utilized aggressively utilized video games as a marketing vehicle for the launching of many of their artists.

Posted by: Nyloffeta at 06:18 AM | No Comments | Add Comment
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