March 29, 2018

But today with so many more marketing and exposure options available to artists

But today with so many more marketing and exposure options available to artists (ipods, webcasting, internet radio, websites, non-traditional retail; Amazon & Itunes to name just two) the acts who develop and build a career for themselves won't necessarily be household names in the first few years, but will instead have built something musch more important - a very solid base of fans that actually want their music and will attend their live performances. The great flaw in this scenario is that the major labels have traditionally thought that any act doing 100-250K on an independent label should be able to do at least three times that withinNylon taffetaa Major Label System.

A development in the industry that we would be remiss in not mentioning is the recent trend of ?upstreaming?.

Under the old paradigm, the public, the majority of the time, only wanted (with few exceptions) what the Major Labels signed and sold to them (of course, that may have something to do with what was available, which is our point). Both of these acts went on to sell more than two million copies of their debut CD's.V. They all utilized new and non-traditional methods that did not have the luxury of an enormous marketing push behind it to create awareness. Other Major Label Groups have also streamlined their operations. Of course, there will always be Platinum sellers in the future, but far fewer of them. This, more than anything is what will contribute toward building an artists career, rather than destroying it.

Of note, EMI Music Publishing Executive Evan Lamberg formed E. 2004 will always be remembered as the year the 'Big Five' became the 'Big Four' and don't be surprised if you're reading at this time next year and we're telling you about the ?Big Three?! Beside the Sony/BMG merger, 2004 will also be remembered as the year labels utilized aggressively utilized video games as a marketing vehicle for the launching of many of their artists.

Posted by: Nyloffeta at 06:18 AM | No Comments | Add Comment
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March 27, 2018

How do I fix my cashmere sweater?

If you discover small holes in your silk cashmere sweater, you can repair it yourself by either patching it from the inside or simply sewing a stitch or two. This does not require any previous knitting or sewing experience or knowledge, but it does require patience and concentration.

- Take your sweater with you to the yarn store so you can match the yarn as closely as possible. Look for yarn that most closely matches the color and thickness, or "weight" of the yarn in your sweater. You don't have to use cashmere yarn for mending, but it would be best.

- Sometimes a simple stitch to link the lost stitches into the linked stitches might be all that's needed.

- If the hole is larger than a few simple stitches you may want to place a small patch on the inside of the sweater in order to create a stable foundation on which to stitch the new wool.

- If you find the repair is too bigtyvek paperor possibly too big for you, you may need a professional to take over. It is well worth the price of a professional, compared to what you would pay for a new cashmere sweater.

Finally, love of fashion is one thing, but love of cashmere is forever so why can't your delicious cashmere last as long as you? It can if you take good care, believe me. Recently, on a vintage shopping trip into the city, I came across a gorgeous cashmere cardigan from the 1930's. Apart from needing a good dry clean, it was in immaculate condition. A testament to the love some one else imparted on this sweater many decades ago. It is now part of my personal collection, and will hopefully live beyond me, if I take care of it properly too.

Posted by: Nyloffeta at 02:00 AM | No Comments | Add Comment
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